more “partner” deceptions

My last two blogs were on the misuse of the word partner – and I have just seen another abuse which is worth a quick mention.

I am indebted to Charlie Sale in the Daily Mail for identifying this.

Ascot says that, unlike I think all other meetings, it has no sponsors. And this is certainly true of the races themselves.

But as Sale points out there are plenty of logos of what they call their offical partners scattered round the course. A spokesman responded that there was a difference between a commerical sponsor and the commercial partner model.

Yet again you can see what a useful word “partner” is when you want to mislead and how many convenient applications it has to describe relationships, which should in essence be nothing more than a commercial transaction.

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